Job shop marketing

5 Mistakes your machine shop makes everyday

Mistakes your machine shop makes

Do you feel like your machine shop is in a rut? There’s plenty of work and you and your team are always busy, but still, you never seem to get ahead. It feels like there’s always a cash crunch looming or there’s always a crisis that you have to deal with. Sometimes you may even… Reads more »

5 Reasons Why Your Shop Misses Deadlines

Reasons Why Your Shop Misses Deadlines

You sit down at your computer and see a familiar sight. It’s another email from another frustrated customer. They want to know when their job will be complete. When will it ship? What’s taking so long? How much longer? Do these questions sound familiar? Are you getting complaints from customers about your long turnaround time… Reads more »

7 Habits of Highly Effective Job Shop Management

In 1989, Stephen R. Covey published his landmark management book, The 7 Habits of Highly Effective People. It was an instant success and has gone on to sell more than 15 million copies in 38 languages around the world. If you haven’t read it, you should. It’s an easy read and is packed with useful… Reads more »

3 Reasons why job shops fail

If you’ve been in this business long enough, then you know the story all too well. A shop opens up in a shiny new facility with brand new equipment. The owner and other shop executives are knowledgeable about the industry. It seems like the shop has everything it needs to be successful. For some reason,… Reads more »

4 Signs that the time is right to expand your shop

Expansion. It’s a word that’s a double-edged sword for many shop owners. On one hand, expansion is a sign of growth. That’s a good thing. Expansion can allow you take on more business, offer new products, and generally scale your business. On the other hand, expansion takes capital. It can be expensive, especially if the… Reads more »

The 5 Biggest Reasons Why Your Shop is Losing Money

Ernest Hemingway once wrote about losing money that it, “happens at first very gradually, and then all at once.” If you run a shop that’s losing money, you probably know what he meant. Small losses slowly accumulate, turning into big losses. Eventually, there’s nothing left to lose. Far too many shop owners get stuck in… Reads more »

3 Secrets to growing your job shop

Every business wants to grow, but sometimes it feels like only a select few have figured out the formula for how to do it. The truth is there isn’t one single formula for achieving growth. Rather, there are a lot of different things you need to focus on. Putting out high quality products helps because… Reads more »

5 Tips for building customer relationships that last

What’s the most valuable asset in your shop? Your equipment? Your employees? The building itself? Those are all pretty valuable, but chances are good that there’s one other asset your shop couldn’t do without. It’s your customers. Specifically, it’s your relationship with those customers, especially the ones who send the most business to your shop…. Reads more »

Start measuring marketing and sales in your job shop

I recently had the opportunity to address a large group of our customers, most of whom were either job shop owners or pretty high up in operations. I asked for a show of hands, “How many salespeople do we have in here today?” A sparse number of hands went up. I challenged the group and… Reads more »

Job shop marketing in 5 easy steps

A machine shop customer of ours recently asked us for some tips on marketing a job shop. He said he didn’t have a Super Bowl ad budget, nor a whole lot of resources to manage it. I told him not to worry: it doesn’t take tons of money to put in place some effective job shop… Reads more »

Manufacturers use CRM software to build strong bonds with clients

For a manufacturing company any enterprise for that matter, controlling waste is always a top priority. During periods when the economy is sluggish, there is an even greater need to streamline processes and find ways to mitigate or eliminate value-diminishing activities. Waste does not only result from the misuse or disorganization in the handling of… Reads more »