Marketing can be complicated, and most people who run a job shop don’t have lots of time to spend on it. Let your customers market your job shop! Potential customers are more likely to trust customer reviews than advertising. Some of the best ways to have customers do the marketing for your job shop are word of mouth,…
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Manufacturers have been improving their processes since they first existed. However, manufacturers have never needed to improve as quickly as they have over the past year. The pandemic changed many things for our world, but manufacturing was one of the industries that was hit first. Many of those changes will likely stay even after COVID-19 cases drop to…
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Getting customers to feel warm and fuzzy about their job shop often isn’t on an owner’s radar. However, owners of small shops know how important it is to have great customer service. Providing great customer service will help your customers feel more connected to your shop, which will bring them back when they have other jobs. So how…
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Sustainability has become more important, especially this past year. Now, we are seeing it make a big difference in how people perceive companies, especially manufacturers. People are looking for companies that are thinking of the future when they make decisions. At its heart, sustainability is future-proofing your shop. Making your job shop sustainable can give it a boost in multiple ways. Reputation Most consumers…
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Marketing your job shop is crucial. How else will you get new customers? But it can be time-consuming, and if you’re already running a job shop, you don’t have time to try every marketing craze. Below are four easy things your shop can start doing today to market more effectively and bring in more customers. …
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One of a job shop’s greatest resources is its customers. You may have heard that for most places, 20% of your customers provide 80% of the work. Couple that with the difficulty and expense of getting new customers, and it becomes obvious that keeping your customers happy is important. But what’s the best way to keep them happy? One of the…
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